MAJCK B1 Leaf Blower

Problem

Noise rules in more than 200 municipalities are limiting gas-blower use and the contracts landscaping operators can pursue.

Constraint

The concept used a 65 dB design target and $700 retail target. Neither figure came from physical testing.

What I did

• Led the technical concept for a low-RPM four-stroke engine driving sequential impellers. Added a variable-geometry tip and a flow-optimized tube to the proposed system.
• Served as CEO and set the venture's product position with the team. Helped define the entry market and sales channels, then mapped the proposed growth path.
• Developed the technical targets and contributed to a three-year financial model. The model covered unit sales and cost of goods, with separate projections for margins and replacement-parts revenue. It also modeled break-even.

Result

• Presented an integrated product and business case built around a 700 CFM airflow target and 65 dB noise target at a proposed $700 retail price. The market plan moved from landscaping companies to property managers before pursuing public-works buyers.